On Tuesday 20th June, Bronnley hosted an intimate breakfast, for key consumer press, at Aubaine, Mayfair to reveal our new Iris & Wild Cassis collection.
Guests were welcomed by Dionne Anderson & Sky Anderson-Roberts before sitting down to a delicious breakfast which included the fragrance ingredients throughout the menu.
Dionne welcomed the guests and provided insight on brand background, business success of the previous launch in 2016 and the reasoning behind the launch of this new scent.
The private room was beautifully decorated with purple Iris flowers around the L shaped windows and through the centre of the table. Each place setting had a single Iris stem with a box of Hotel Chocolat Blackcurrant chocolates, evoking the floral element and ingredients of the new Iris & Wild Cassis scent.
We also enlisted a renown cake artist to create a collection of bespoke Iris pot cakes, which, were stunning and caused much buzz around the launch when press realised they were in fact edible!
“Following the huge success of the Pink Peony & Rhubarb range, we wanted to create a darker, richer fragrance to add to the Contemporary Collection. Encompassing the trend led luxurious Iris flower, we have deepened this fragrance with smoky dark chocolate and succulent fruits to create a sultry, yet fun fragrance that takes you through a journey of tantalising notes!” – Dionne Anderson, Managing Director
Watch this space for more details on the launch of the collection…
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